Toolza dashboard preview
Book a Call
Financial Operating System
for

Marketing Agencies

Account Rental

Creator Networks

CPA Networks

Media Buyers

Affiliate Agencies

Advertisers

Marketing Agencies

Account Rental

Know your
numbers every day,
not end of month.

Toolza is your first step toward financial clarity.

Finances, partners, performance. All in one place.

Book a Walkthrough

20 minutes. We'll show you exactly what applies to your setup. Built for ops teams running $1M+/year through trackers, banks, or crypto.

The gap

Every team has its system. What does finance have?

Media Buyers
Binom
RedTrack
Managers
ClickUp
Asana
Developers
Jira
JetBrains
Finance
excel.xlsx
gsheet

Every team has a system. Operations finance still runs on spreadsheets.

Built for operators who move real money

If this is your business, this is your tool

Payouts to hundreds of publishers

Track revenue and payouts, reconcile advertiser payments for leads, publishers payouts, operate across multiple holding entities — all with zero purpose-built tooling today.

“We reconcile 200+ publisher payouts in a Google Sheet updated by three people.”

Mixed USDT/fiat from multiple buyers

Track balances per client, match incoming crypto to invoices, manage exposure across dozens of relationships simultaneously — entirely manually today.

“We match 15 USDT deposits a day to clients by checking TronScan timestamps.”

Campaign P&L across vendors

Manage ad spend budgets across traffic sources, incomes from advertisers and networks, reconcile platform invoices, track P&L, handle payroll across jurisdictions in unified view.

“Our P&L is always 2 weeks behind because someone has to pull 8 dashboards.”

Publisher liabilities and payout cycles

Track publisher liabilities, manage payout cycles, reconcile conversion data against different flows, maintain clean multi-entity books split across four tools.

“We run our affiliate program finances in Xero, a tracker, a custom sheet, and hope.”

Revenue splits across creators

OnlyFans agencies, TikTok Shop affiliate ops, and creator collectives. Track 10–80 creators on rev-share, mixed crypto and fiat payouts, multi-entity books all without spreadsheets.

“12 creators, 70/30 splits, USDT plus wires. Reconciliation is half my Sundays.”

Productivity with sharp finance needs

Solopreneur running $200k–$2M/year. You don't have a finance department — you ARE the finance department. Toolza replaces the bookkeeper-plus-spreadsheets combo without enterprise overhead.

“I do ops, marketing, pretty much everything — but still have to explain to my accountant how to clean up the mess each month.”

Different shape, same approach

If your business has payments, multi-currency, or realtime-driven revenue at $1M+/year, the same solution fits. The labels above aren't the rule — they're the most common shapes we see. Book a call and we'll tell you in 20 minutes whether it maps to your setup.

“We're not on the list — but our books look exactly like everyone else's mess.”
How data gets in

Not a migration.
A connection.

Toolza connects to the tools you already use. Revenue, spend, payments — they flow in automatically. No blank slate, no parallel data entry.

01

Data Sources

Trackers, bank feeds, invoices, crypto wallets

02

Mapping

Partners matched to sources, networks, and entities

03

Reconciliation

Match revenue, invoices, and bank — per partner, per period

04

Reports

P&L, cashflow, AR/AP, partner performance

Live preview

See it in motion

Click any sidebar item — dashboard, contacts, finance, reconciliation, reports, structure, team, settings.

app.toolza.io/dashboard
Dashboard
Revenue
$0
Profit
$0
Margin
0%
Partners
0
Balance dynamics by company Revenue Profit
Revenue by source
Total
$384K
CPA $173K
Direct $104K
RevShare $61K
Other $46K
Partners
34
Leads
12
Active
28
New This Month
5
PartnerTypePayment TermsContactsStatus
Acme NetworksTraffic SourceNet 303Active
Cobalt MediaAd NetworkWeekly2Active
Helio GroupCPA NetworkNet 151Active
Meridian CoTraffic SourceBiweekly2New Lead
Draft
$8,200
Paid
$241,680
Unpaid
$67,400
Overdue
$12,800
DescriptionPartnerAmountDueStatus
INV-2026-0142Acme Networks$14,220Feb 15Paid
INV-2026-0143Cobalt Media$8,940Feb 07Unpaid
EXP-2026-0089Hetzner$2,340Jan 28Overdue
INV-2026-0144Helio Group$22,100Feb 20Approval
Matched
$247,830
Pending
$18,420
Discrepancy
$230
Period
Jan 2026
Bank TransactionTypeMatchAmountStatus
Acme Networks WireInboundINV-2026-0142$14,220.00Matched
Cobalt Media SEPAInboundINV-2026-0138$8,940.00Matched
Helio Group ACHInboundINV-2026-0141$21,870.00Partial
No transactionINV-2026-0145$6,480.00Missing
Net Profit
$142,520
Margin
37.1%
Receivable
$67,400
Payable
$43,200
BucketARAPPeriodNet
Current$34,200$18,100Jan 2026+$16,100
1–30 days$20,400$15,600Jan 2026+$4,800
31–60 days$8,200$6,800Jan 2026+$1,400
60+ days$4,600$2,700Jan 2026+$1,900
Groups
2
Companies
3
Entities
5
Wallets
12
EntityTypeCountryWalletsBalance
Apex HoldingsGroupHolding
Apex Media LLCCompanyUS4$108,280
Apex EUEntityCyprus3€61,040
Apex USEntityDelaware5$89,340
Employees
14
Departments
4
Roles
6
Payroll (MTD)
$38,400
DepartmentMembersLeadsPayrollStatus
Media Buying52$14,800Active
Finance31$11,200Active
Operations41$9,600Active
Management21$2,800Active
Currencies
5
Categories
18
Templates
7
Integrations
3
IntegrationTypeStatusLast SyncHealth
QuickBooksAccountingConnected2h agoOK
BinomTrackerConnected1h agoOK
KeitaroTrackerConnected1h agoOK
Functionality

Explore what's inside

Click through each area. Just what it actually does.

Operations

The daily engine — reconciliation, period management, and data integration that keeps your numbers honest across partners, entities, and payment cycles.

Reconciliation Hub

Match revenue data against invoices and bank transactions — per partner, per period. Daily breakdown with verified/auto/period totals. Visual ops dashboard showing what's matched, pending, or needs review.

Daily breakdown Period closing Stage locks Override management

Partner Mapping Canvas

Visual drag-drop canvas linking partners to traffic sources, affiliate networks, and data feeds. Supports trackers with auto-sync and catch-up for missed days. Maps advertisers and affiliates.

Binom Keitaro Voluum Redtrack AlterCPA CSV / API

Period Closing

Formal reporting periods with partner entries, payment cycles, and stage-based workflow. Lock stages to prevent edits on closed periods. Activity logs and comments for audit trail.

Cycle management Partner entries Activity logs Comments

Finance

Income, expenses, payroll, and transfers — with full document workflow, OCR, and PDF generation.

Income & Expense Management

Full lifecycle: Draft → Pending Approval → Paid (or Overdue / Rejected). Partial payments and voids supported. OCR scanning on uploaded invoices, PDF generation, and a canvas-based invoice template editor.

Status workflow OCR scanning PDF invoices Template editor

Payroll & Transfers

Payroll management with document attachments. Internal transfers between entities and external transfers with sender/receiver tracking. Full document support on all types.

Internal transfers External transfers Payroll docs

Banking & Crypto

Import bank transactions via CSV/Excel with smart column detection. Crypto wallets through MetaMask, Trust Wallet, and WalletConnect — Ethereum, Tron, BSC. Binance API integration. More chains roll out based on customer load — ask on the call.

CSV/Excel import MetaMask WalletConnect Binance API USDT-TRC20 USDT-ERC20

Contacts & CRM

Manage every relationship — advertisers, affiliates, traffic sources, agencies — from first touch to reconciled payment.

Partner Management

Full partner profiles with multiple contacts, payment methods, configurable payment terms with calendar visualization, document management with expiry tracking, and threaded notes. Document signing with countersign workflow.

Payment terms Documents Signing Notes Batch import

Lead Pipeline

Lead management with custom statuses, import templates, batch import, and convert-to-partner workflow. Archive and restore capabilities.

Custom statuses Batch import Convert to partner

Intelligence

Reports and analytics that tell you what happened, what's coming, and where to look.

Financial Reports

P&L, Balance Sheet, Cashflow, General Ledger, Account Balance, Currency Rates, and Chart of Accounts. Cash vs. Accrual method toggle. Custom saved reports with PDF and Excel export. Accounting views across entities.

P&L Balance Sheet Cashflow GL Cash / Accrual toggle

AR/AP Aging

Accounts receivable and payable aging — summary, aging buckets, and trend over time. Combined with the partner ledger, you see who owes what, how long, and where the risk concentrates.

Aging buckets Net position Trends

Cashflow View

Forward view of expected receivables and payables against bank and crypto positions. Surfaces upcoming partner payouts, AR coming due, and FX exposure on a single timeline.

Receivables Payables FX exposure

Team

Employee management, leave, and role-based access control — for teams that are scaling.

Employee Management

Employee profiles with compensation history, lifecycle logs, department assignments, and role management. Invite-based onboarding flow.

Profiles Compensation history Lifecycle logs Invitations

Roles & Permissions

6 built-in roles (Admin, Director, Accountant, Supervisor, Manager, Contractor) plus custom roles. 9 permission sections — Dashboard, Contacts, Finance, Structure, Reconciliation, Reports, Team, OmniChannel, Settings — with per-action, per-department scoping. Role hierarchy enforced by ID rank.

6 built-in roles 9 sections Per-action scoping Per-department

Corporate Structure

Model your real-world business structure — entities, wallets, currencies, and departments — with consolidated and drill-down views.

Multi-Entity Hierarchy

Four explicit levels: Groups → Operating Companies → Legal Entities → Wallets. Consolidated views across the whole structure or drill down to any level. Dependency tracking blocks deletion of in-use entities so books stay clean.

Groups Operating Companies Legal Entities Wallets Dependency tracking

Multi-Currency

Operate in any currency. Each wallet, entity, and transaction carries its own currency. FX rates keep everything convertible for consolidated reporting.

Any currency FX rates Consolidated reporting

Categories & Departments

Organize income, expenses, and payroll by category and department. Scope permissions per department so teams only see what they need.

Finance categories Department scoping Permission isolation
Honest comparison

Toolza vs the alternatives

Where Toolza fits when you've already tried sheets, generic accounting, or enterprise ERPs.

Capability
Toolza
Spreadsheets
QuickBooks
NetSuite
Built for performance marketing
Yes
No
No
No
Built for performance marketing Binom · Keitaro · Voluum · RedTrack
Native
Manual export
No
Custom build
USDT & crypto wallet tracking
MetaMask · Tron · Binance
Manual
No
Limited
3-way reconciliation Tracker / invoice / bank
Automated
Manual VLOOKUP
2-way only
Configurable
Partner CRM with payment terms
Built-in
Separate sheet
Basic vendor list
Via SuiteCRM
Multi-entity consolidation
Built-in
Manual rollup
Multiple subs
Yes
Setup time
2 weeks
Days, then ongoing pain
1–2 weeks
3–6 months
Pricing
Low 4-figures / mo
$0 + your time
$$ / user / mo
$$$$ + implementation
Scope

What Toolza is and isn't

Toolza is

The connective tissue between your trackers, finance, and banking

A system of record for every dollar in and out of your operation

Built for performance marketing workflows — buyers, networks, and agencies

A single source of truth your accountant, ops lead, and partners team can all use

A path from “end-of-month chaos” to “daily clarity”

Toolza is not

A tracker or ad platform — we pull data from them, not replace them

An ad spy or creative tool — Toolza is purely back-office

A replacement for QuickBooks/Xero — we integrate with them for accounting sync

Generic SaaS — this is built for the economics and workflows of performance marketing

A fit below ~$1M/year — at smaller scale, Xero plus a spreadsheet is usually enough

What to expect

From kickoff to live
in two weeks

No 3-month implementation. No army of consultants.
Here's the actual sequence.

Day 0
Walkthrough

20 minutes. We map Toolza to your setup — entities, trackers, payment methods. You'll know if it fits before the call ends.

Day 1–2
Connect sources

Trackers, bank feeds, crypto wallets, accounting (QuickBooks / Xero) — wired into one ledger.

Day 3–5
Map partners

Drag your partners onto sources and networks. Set payment terms, payout cycles, currencies.

Day 6–10
Migrate data

90 days of past transactions for context. AR/AP, partner balances, period locks.

Day 11–14
Train. Go live.

Roles assigned, permissions scoped, first reconciliation run together. Then you're operating.

Case Studies

Real numbers from real teams

What changed when ops moved off spreadsheets onto a single ledger.

Affiliate Marketing · Featured

DDST Group

"Gained financial control and bought back time."

Pavlo Kovalenko, CFO 3 projects ~1,500 monthly transactions 5-person finance team
−90 %
Payment processing time
4–5 hours 30 minutes
1,500 +
Monthly transactions
Centralized · Batch processed
Real-time
Reporting cadence
Was: end-of-period only
Read the full case study
What teams ask before signing up

Common objections,
honest answers

01

We already use QuickBooks. Why add another tool?

QuickBooks is your accounting ledger. Toolza is the layer in front of it — where performance marketing data lives before it ever becomes a journal entry. Toolza pushes clean numbers into QuickBooks/Xero so your accountant doesn't have to reconstruct them.
02

We've built our spreadsheets exactly how we want them.

Great — that means you already know your model. Toolza encodes that model so it runs daily instead of weekly, with audit trail, role permissions, and no broken VLOOKUPs.
03

What does it cost?

Low 4-figures per month, scaling with transaction volume and entities. Implementation included. Full pricing on the walkthrough.
04

Are we big enough? Are we too big?

Sweet spot is $1M–$100M/year through performance channels with 3+ partners and at least one entity outside your home country. Below that, sheets are fine. Above that, NetSuite is probably already in flight.
05

What if my team won't use it?

Adoption is part of the implementation, not a follow-up. We onboard your ops lead and finance lead together, with role-scoped UIs so nobody sees screens they don't need.
06

Is our crypto and partner data secure?

RSA-2048 keys, AES-256-GCM for data at rest, TLS 1.3 in transit, CSP-locked frontend, BIP39 for wallet credentials. Same primitives as the wallets you already use.
07

How long does implementation actually take?

Two weeks from kickoff to live. The "From kickoff to live" section above is the literal sequence.
The AI CFO Layer

Real financial intelligence
requires real financial data

Toolza exposes an MCP server. Any MCP-compatible AI — Claude, Cursor, others — connects directly to live Toolza data. The AI stops being generic. It becomes a domain-aware financial operator that understands how performance marketing money actually moves.

Query live invoices, payments, and reconciliation state
Analyze cashflow and P&L across entities in natural language
Spot discrepancies and anomalies automatically
No standalone AI product needed — works with tools you already use
AI TOOLZA / MCP
Which publishers have unpaid invoices over 30 days?
3 publishers with overdue invoices:
Meridian Co INV-0145 $6,480 42 days overdue
TrafficLab INV-0131 $3,200 38 days overdue
RichPush INV-0127 $1,890 33 days overdue
Total outstanding: $11,570 across Apex EU entity.
Recommend escalation per Net 15 terms.
ASK TOOLZA:
Live demo · daily sync

Every partner, one daily P&L.
AR, AP & overdues — surfaced automatically.

Revenue partners (advertisers, networks) and spend partners (traffic sources) push daily numbers via Binom, Keitaro, RedTrack, Voluum and AlterCPA. Toolza buckets the AR & AP aging by day and flags anything past terms.

Partners · daily sync via trackers
B
AdsCom Network
IN Binom Weekly · Net 7
$0
Today's rev
K
Pulse Affiliate
IN Keitaro Monthly · Net 30
$0
Today's rev
R
RevSquare Media
IN RedTrack Monthly · Net 60
$0
Today's rev
V
TopOffers DSP
IN Voluum Bi-weekly · Net 14
$0
Today's rev
K
PropellerAds
OUT Keitaro Monthly · Net 30
$0
Today's spend
A
TrafficStars
OUT AlterCPA Weekly · Net 7
$0
Today's spend
Toolza · ingesting & classifying
Reconciliation engine
daily roll-ups · classified rev / cost
SYNCING
This month · revenue
$0
awaiting first sync
This month · ad spend
$0
awaiting first sync
Daily ledger
0 day-syncs posted
Outcomes · what surfaces
Accounts Receivable AR
$0
AdsCom Network
current Net 7 · draft
$0
Pulse Affiliate
current Net 30 · draft
$0
RevSquare Media
current Net 60 · draft
$0
TopOffers DSP
current Net 14 · draft
$0
this week · all current4 revenue partners
Accounts Payable AP
$0
PropellerAds
current Net 30 · draft
$0
TrafficStars
current Net 7 · draft
$0
Draft → Pending → Paid2 spend partners
Overdue flagged
$46,200
RevSquare Media · AR
+37 days late chase · 2 reminders sent
$42,800
Cloudflare Enterprise · AP
+12 days late escalate · auto-flagged
$3,400
auto-flagged · escalation queueaction required
revenue partners → AR spend partners → AP
STEP 01

Partners post daily roll-ups

Revenue partners (advertisers, networks) and spend partners (traffic sources) each sync one business day at a time through Binom, Keitaro, RedTrack, Voluum or AlterCPA — with catch-up on any missed days.

STEP 02

Toolza classifies by day

Each day-sync is matched three ways — tracker vs. invoice vs. bank — then bucketed as revenue or ad spend. Clean days close themselves; conflicts surface to the ops queue with a single click to resolve.

STEP 03

AR / AP / overdues surface

Receivables age into 0–30 / 31–60 / 60+ buckets. Payables move through the 8-status flow. Anything past terms gets flagged — partners chased, vendors escalated, all from one queue.

See your own flow in 20 minutes.

We'll wire one tracker, one bank account, and one wallet — and show you the AR/AP picture live on your data.

Book a call

We protect your data

AES-256-GCM

the same algorithm as in banks

RSA-2048

protects your keys

BIP39 seed phrase

just like in crypto wallets

HTTPS + TLS 1.3

protects against network attacks

Content-Security-Policy (CSP)

protection against malicious code injection

Book a Call
Financial OS
for

Marketing Agencies

Account Rental

Creator Networks

CPA Networks

Media Buyers

Affiliate Agencies

Advertisers

Marketing Agencies

Account Rental

Know your numbers every day, not end of month.

Toolza is your first step toward financial clarity.

Finances, partners, performance. All in one place.

Book a Walkthrough

20 minutes. We'll show you exactly what applies to your setup. Built for ops teams running $1M+/year through trackers, banks, or crypto.

The gap

Every team has its system. What does finance have?

Media Buyers
Binom RedTrack
Managers
ClickUp Asana
Developers
Jira JetBrains
Finance
excel.xlsx gsheet

Every team has a system. Operations finance still runs on spreadsheets.

Built for operators who move real money

If this is your business, this is your tool

Payouts to hundreds of publishers

Track revenue and payouts, reconcile advertiser payments for leads, publishers payouts, operate across multiple holding entities — all with zero purpose-built tooling today.

“We reconcile 200+ publisher payouts in a Google Sheet updated by three people.”

Mixed USDT/fiat from multiple buyers

Track balances per client, match incoming crypto to invoices, manage exposure across dozens of relationships simultaneously — entirely manually today.

“We match 15 USDT deposits a day to clients by checking TronScan timestamps.”

Campaign P&L across vendors

Manage ad spend budgets across traffic sources, incomes from advertisers and networks, reconcile platform invoices, track P&L, handle payroll across jurisdictions in unified view.

“Our P&L is always 2 weeks behind because someone has to pull 8 dashboards.”

Publisher liabilities and payout cycles

Track publisher liabilities, manage payout cycles, reconcile conversion data against different flows, maintain clean multi-entity books split across four tools.

“We run our affiliate program finances in Xero, a tracker, a custom sheet, and hope.”

Revenue splits across creators

OnlyFans agencies, TikTok Shop affiliate ops, and creator collectives. Track 10–80 creators on rev-share, mixed crypto and fiat payouts, multi-entity books all without spreadsheets.

“12 creators, 70/30 splits, USDT plus wires. Reconciliation is half my Sundays.”

Productivity with sharp finance needs

Solopreneur running $200k–$2M/year. You don't have a finance department — you ARE the finance department. Toolza replaces the bookkeeper-plus-spreadsheets combo without enterprise overhead.

“I do ops, marketing, pretty much everything — but still have to explain to my accountant how to clean up the mess each month.”

Different shape, same approach

If your business has payments, multi-currency, or realtime-driven revenue at $1M+/year, the same solution fits. The labels above aren't the rule — they're the most common shapes we see. Book a call and we'll tell you in 20 minutes whether it maps to your setup.

“We're not on the list — but our books look exactly like everyone else's mess.”
How data gets in

Not a migration.
A connection.

Toolza connects to the tools you already use. Revenue, spend, payments — they flow in automatically. No blank slate, no parallel data entry.

01

Data Sources

Trackers, bank feeds, invoices, crypto wallets

02

Mapping

Partners matched to sources, networks, and entities

03

Reconciliation

Match revenue, invoices, and bank — per partner, per period

04

Reports

P&L, cashflow, AR/AP, partner performance

Connects to what you already use
Binom
Keitaro
Voluum
RedTrack
AlterCPA
Affise
Everflow
CAKE
MetaMask
Trust Wallet
WalletConnect
Xero
QuickBooks
Live preview

See it in motion

Tap any tab — dashboard, contacts, finance, reconciliation, reports, structure, team, settings.

app.toolza.io/dashboard
Dashboard
Revenue
$0
Profit
$0
Margin
0%
Partners
0
Balance dynamics Revenue Profit
Revenue by source
Total
$384K
CPA $173K
Direct $104K
RevShare $61K
Other $46K
Partners
34
Leads
12
Active
28
New
5
PartnerTypePayment TermsContactsStatus
Acme NetworksTraffic SourceNet 303 contactsActive
Cobalt MediaAd NetworkWeekly2 contactsActive
Helio GroupCPA NetworkNet 151 contactActive
Meridian CoTraffic SourceBiweekly2 contactsNew Lead
Draft
$8,200
Paid
$241,680
Unpaid
$67,400
Overdue
$12,800
DescriptionPartnerAmountDueStatus
INV-2026-0142Acme Networks$14,220Feb 15Paid
INV-2026-0143Cobalt Media$8,940Feb 07Unpaid
EXP-2026-0089Hetzner$2,340Jan 28Overdue
INV-2026-0144Helio Group$22,100Feb 20Approval
Matched
$247,830
Pending
$18,420
Discrepancy
$230
Period
Jan 2026
Bank TransactionTypeMatchAmountStatus
Acme Networks WireInboundINV-2026-0142$14,220.00Matched
Cobalt Media SEPAInboundINV-2026-0138$8,940.00Matched
Helio Group ACHInboundINV-2026-0141$21,870.00Partial
No transactionINV-2026-0145$6,480.00Missing
Net Profit
$142,520
Margin
37.1%
Receivable
$67,400
Payable
$43,200
BucketARAPPeriodNet
CurrentAR $34,200AP $18,100Jan 2026+$16,100
1–30 daysAR $20,400AP $15,600Jan 2026+$4,800
31–60 daysAR $8,200AP $6,800Jan 2026+$1,400
60+ daysAR $4,600AP $2,700Jan 2026+$1,900
Groups
2
Companies
3
Entities
5
Wallets
12
EntityTypeCountryWalletsBalance
Apex HoldingsGroupHolding
Apex Media LLCCompanyUS4 wallets$108,280
Apex EUEntityCyprus3 wallets€61,040
Apex USEntityDelaware5 wallets$89,340
Employees
14
Departments
4
Roles
6
Payroll MTD
$38,400
DepartmentMembersLeadsPayrollStatus
Media Buying5 members2 leads$14,800Active
Finance3 members1 lead$11,200Active
Operations4 members1 lead$9,600Active
Management2 members1 lead$2,800Active
Currencies
5
Categories
18
Templates
7
Integrations
3
IntegrationTypeStatusLast SyncHealth
QuickBooksAccountingConnected2h agoOK
BinomTrackerConnected1h agoOK
KeitaroTrackerConnected1h agoOK
Functionality

Explore what's inside

Tap through each area. Just what it actually does.

Operations

The daily engine — reconciliation, period management, and data integration that keeps your numbers honest across partners, entities, and payment cycles.

Reconciliation Hub

Match revenue data against invoices and bank transactions — per partner, per period. Daily breakdown with verified/auto/period totals. Visual ops dashboard showing what's matched, pending, or needs review.

Daily breakdown Period closing Stage locks Override management

Partner Mapping Canvas

Visual drag-drop canvas linking partners to traffic sources, affiliate networks, and data feeds. Supports trackers with auto-sync and catch-up for missed days. Maps advertisers and affiliates.

BinomKeitaroVoluum RedtrackAlterCPACSV / API

Period Closing

Formal reporting periods with partner entries, payment cycles, and stage-based workflow. Lock stages to prevent edits on closed periods. Activity logs and comments for audit trail.

Cycle managementPartner entries Activity logsComments

Finance

Income, expenses, payroll, and transfers — with full document workflow, OCR, and PDF generation.

Income & Expense Management

Full lifecycle: Draft → Pending Approval → Paid (or Overdue / Rejected). Partial payments and voids supported. OCR scanning on uploaded invoices, PDF generation, and a canvas-based invoice template editor.

Status workflowOCR scanning PDF invoicesTemplate editor

Payroll & Transfers

Payroll management with document attachments. Internal transfers between entities and external transfers with sender/receiver tracking. Full document support on all types.

Internal transfersExternal transfers Payroll docs

Banking & Crypto

Import bank transactions via CSV/Excel with smart column detection. Crypto wallets through MetaMask, Trust Wallet, and WalletConnect — Ethereum, Tron, BSC. Binance API integration. More chains roll out based on customer load — ask on the call.

CSV/Excel importMetaMaskWalletConnect Binance APIUSDT-TRC20USDT-ERC20

Contacts & CRM

Manage every relationship — advertisers, affiliates, traffic sources, agencies — from first touch to reconciled payment.

Partner Management

Full partner profiles with multiple contacts, payment methods, configurable payment terms with calendar visualization, document management with expiry tracking, and threaded notes. Document signing with countersign workflow.

Payment termsDocuments SigningNotesBatch import

Lead Pipeline

Lead management with custom statuses, import templates, batch import, and convert-to-partner workflow. Archive and restore capabilities.

Custom statusesBatch import Convert to partner

Intelligence

Reports and analytics that tell you what happened, what's coming, and where to look.

Financial Reports

P&L, Balance Sheet, Cashflow, General Ledger, Account Balance, Currency Rates, and Chart of Accounts. Cash vs. Accrual method toggle. Custom saved reports with PDF and Excel export. Accounting views across entities.

P&LBalance Sheet CashflowGLCash / Accrual

AR/AP Aging

Accounts receivable and payable aging — summary, aging buckets, and trend over time. Combined with the partner ledger, you see who owes what, how long, and where the risk concentrates.

Aging bucketsNet positionTrends

Cashflow View

Forward view of expected receivables and payables against bank and crypto positions. Surfaces upcoming partner payouts, AR coming due, and FX exposure on a single timeline.

ReceivablesPayablesFX exposure

Team

Employee management, leave, and role-based access control — for teams that are scaling.

Employee Management

Employee profiles with compensation history, lifecycle logs, department assignments, and role management. Invite-based onboarding flow.

ProfilesCompensation history Lifecycle logsInvitations

Roles & Permissions

6 built-in roles (Admin, Director, Accountant, Supervisor, Manager, Contractor) plus custom roles. 9 permission sections with per-action, per-department scoping. Role hierarchy enforced by ID rank.

6 built-in roles9 sections Per-action scopingPer-department

Corporate Structure

Model your real-world business structure — entities, wallets, currencies, and departments — with consolidated and drill-down views.

Multi-Entity Hierarchy

Four explicit levels: Groups → Operating Companies → Legal Entities → Wallets. Consolidated views across the whole structure or drill down to any level. Dependency tracking blocks deletion of in-use entities so books stay clean.

GroupsOperating Companies Legal EntitiesWalletsDependency tracking

Multi-Currency

Operate in any currency. Each wallet, entity, and transaction carries its own currency. FX rates keep everything convertible for consolidated reporting.

Any currencyFX ratesConsolidated reporting

Categories & Departments

Organize income, expenses, and payroll by category and department. Scope permissions per department so teams only see what they need.

Finance categoriesDepartment scoping Permission isolation
Honest comparison

Toolza vs the alternatives

Where Toolza fits when you've already tried sheets, generic accounting, or enterprise ERPs.

Capability
Toolza
Spreadsheets
QuickBooks
NetSuite
Built for performance marketing
Yes
No
No
No
Tracker integration Binom · Keitaro · Voluum · RedTrack
Native
Manual export
No
Custom build
USDT & crypto wallet tracking
MetaMask · Tron · Binance
Manual
No
Limited
3-way reconciliation Tracker / invoice / bank
Automated
Manual VLOOKUP
2-way only
Configurable
Partner CRM with payment terms
Built-in
Separate sheet
Basic vendor list
Via SuiteCRM
Multi-entity consolidation
Built-in
Manual rollup
Multiple subs
Yes
Setup time
2 weeks
Days + ongoing pain
1–2 weeks
3–6 months
Pricing
Low 4-figures/mo
$0 + your time
$$ / user / mo
$$$$ + impl.
Scope

What Toolza is and isn't

Toolza is

The connective tissue between your trackers, finance, and banking

A system of record for every dollar in and out of your operation

Built for performance marketing workflows — buyers, networks, and agencies

A single source of truth your accountant, ops lead, and partners team can all use

A path from “end-of-month chaos” to “daily clarity”

Toolza is not

A tracker or ad platform — we pull data from them, not replace them

An ad spy or creative tool — Toolza is purely back-office

A replacement for QuickBooks/Xero — we integrate with them for accounting sync

Generic SaaS — this is built for the economics and workflows of performance marketing

A fit below ~$1M/year — at smaller scale, Xero plus a spreadsheet is usually enough

What to expect

From kickoff to live in two weeks

No 3-month implementation. No army of consultants. Here's the actual sequence.

0
Day 0
Walkthrough

20 minutes. We map Toolza to your setup — entities, trackers, payment methods. You'll know if it fits before the call ends.

1-2
Day 1–2
Connect sources

Trackers, bank feeds, crypto wallets, accounting (QuickBooks / Xero) — wired into one ledger.

3-5
Day 3–5
Map partners

Drag your partners onto sources and networks. Set payment terms, payout cycles, currencies.

6-10
Day 6–10
Migrate data

90 days of past transactions for context. AR/AP, partner balances, period locks.

11-14
Day 11–14
Train. Go live.

Roles assigned, permissions scoped, first reconciliation run together. Then you're operating.

Case Studies

Real numbers from real teams

What changed when ops moved off spreadsheets onto a single ledger.

Affiliate Marketing · Featured

DDST Group

"Gained financial control and bought back time."

Pavlo Kovalenko, CFO 3 projects ~1,500 tx/mo 5-person team
−90 %
Payment processing time
4–5 hours 30 minutes
1,500 +
Monthly transactions
Centralized · Batch processed
Real-time
Reporting cadence
Was: end-of-period only
Read the full case study
What teams ask before signing up

Common objections, honest answers

01

We already use QuickBooks. Why add another tool?

QuickBooks is your accounting ledger. Toolza is the layer in front of it — where performance marketing data lives before it ever becomes a journal entry. Toolza pushes clean numbers into QuickBooks/Xero so your accountant doesn't have to reconstruct them.
02

We've built our spreadsheets exactly how we want them.

Great — that means you already know your model. Toolza encodes that model so it runs daily instead of weekly, with audit trail, role permissions, and no broken VLOOKUPs.
03

What does it cost?

Low 4-figures per month, scaling with transaction volume and entities. Implementation included. Full pricing on the walkthrough.
04

Are we big enough? Are we too big?

Sweet spot is $1M–$100M/year through performance channels with 3+ partners and at least one entity outside your home country. Below that, sheets are fine. Above that, NetSuite is probably already in flight.
05

What if my team won't use it?

Adoption is part of the implementation, not a follow-up. We onboard your ops lead and finance lead together, with role-scoped UIs so nobody sees screens they don't need.
06

Is our crypto and partner data secure?

RSA-2048 keys, AES-256-GCM for data at rest, TLS 1.3 in transit, CSP-locked frontend, BIP39 for wallet credentials. Same primitives as the wallets you already use.
07

How long does implementation actually take?

Two weeks from kickoff to live. The "From kickoff to live" section above is the literal sequence.
The AI CFO Layer

Real financial intelligence requires real financial data

Toolza exposes an MCP server. Any MCP-compatible AI — Claude, Cursor, others — connects directly to live Toolza data. The AI stops being generic. It becomes a domain-aware financial operator that understands how performance marketing money actually moves.

Query live invoices, payments, and reconciliation state
Analyze cashflow and P&L across entities in natural language
Spot discrepancies and anomalies automatically
No standalone AI product needed — works with tools you already use
AI TOOLZA / MCP
Which publishers have unpaid invoices over 30 days?
3 publishers with overdue invoices:
Meridian Co $6,480 INV-0145 42 days overdue
TrafficLab $3,200 INV-0131 38 days overdue
RichPush $1,890 INV-0127 33 days overdue
Total outstanding: $11,570 across Apex EU entity. Recommend escalation per Net 15 terms.
ASK TOOLZA:

See your own flow in 20 minutes.

We'll wire one tracker, one bank account, and one wallet — and show you the AR/AP picture live on your data.

Book a call

We protect your data

AES-256-GCM

the same algorithm as in banks

RSA-2048

protects your keys

BIP39 seed phrase

just like in crypto wallets

HTTPS + TLS 1.3

protects against network attacks

Content-Security-Policy (CSP)

protection against malicious code injection